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Next Weeks LifeAuthor: Speakeasy Podcast Network Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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50: Scoring Big in Sales w/ Rick Lambert
Episode 51
Wednesday, 1 January, 2025
In this episode of Next Week's Life, Mike sits down with Rick Lambert, a former professional hockey player, who shares his journey from sports to a thriving sales career. After playing in the NHL and being drafted by the Edmonton Oilers, Lambert transitioned to sales, applying skills like teamwork and resilience to grow a Xerox dealership from $10 million to $30 million. Frustrated with traditional sales training, he founded Sell2Win, focusing on understanding the buyer's perspective. Lambert discusses his work with in2Communications, highlighting the shift to digital marketing and inbound strategies. He advocates for aligning sales enablement with marketing to create consistent, customer-focused experiences. With a focus on innovation, AI, and data, Lambert emphasizes the importance of adapting strategies while staying true to core values. He also shares his approach to leadership, including daily team huddles and fostering transparency. Lambert’s success is rooted in continuous learning, strategic partnerships, and his commitment to nurturing talent, training over 50,000 individuals in 26 years. He and Mike share a great conversation, so make sure to tune in, like, and subscribe! Chapters 00:00 Welcome and Holiday Greetings 01:20 Rick’s Journey in Hockey 04:39 Transitioning to Sales 07:40 Founding Sell2Win 10:42 The Evolution of Sales and Marketing 16:01 Advice for American Dealers in 2025 21:00 Understanding Diverse Dealer Needs 26:02 The Impact of Coaching and Mentorship 31:18 Celebrating Success Stories Guest Links: https://in2communications.com/ https://selltowin.com/ecademy.php ----------------------------------------------------------------------------------------------------------------------------------- Show Links Learn more about Stramaglio Consulting: https://stramaglioconsulting.com/ Facebook: https://www.facebook.com/Nextweekslifepodcast Instagram: https://www.instagram.com/nextweekslifepodcast/ LinkedIn: https://www.linkedin.com/company/next-week’s-life-podcast/ Youtube: https://www.youtube.com/channel/UCEMWp0DB0L9yrKSQhhNniow
