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ValuClarityUncover, develop, grow, sell, and price to value...before, during, and between sales. Author: Mark Boundy
Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying decision. We discuss uncovering value, developing value in a customers mind, selling value, and pricing to that value. Value Focus is a whole-company effort: Connect everyone in your organization to their role in creating and delivering customer value in order to elevate your companys performance...and your peoples careers. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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VC4-38 Tom Brady and Flow Pharma, Differentiation and Value
Episode 38
Wednesday, 20 September, 2023
Your customer value comes from your differentiation. Tom Brady, VP of Business Development for Flow Pharma and I talked about Flow's differentiation, which is pretty powerful. We explored what customer outcomes can be achieved using that differentiation, and then what markets/customer groups most desire those outcomes. Flow is building a business exactly along those lines Learn more about your ad choices. Visit megaphone.fm/adchoices
