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BlueStar NationAuthor: BlueStar Nation
BlueStar Nation is the podcast that tackles the hot topics, trends, and emerging technologies impacting the specialty IT reseller channel, software companies, MSPs, and hardware manufacturers. Hosted by John Martin & Dean Reverman. Tell us what YOU want to hear about: nation@bluestarinc.com Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Filling Your Tech Stack Gaps w/Esper’s Shiv Sundar
Episode 265
Thursday, 16 April, 2026
No VAR can do it all, but that's kind of the point of the reseller channel: connecting manufacturers, distributors, resellers, software companies, and service providers to one another to help everyone provide solutions that meet customer needs. This week, Esper Founder & COO Shiv Sundar joins to explain how he saw a need to help resellers not just sell hardware, but ensure it was actually used and delivered ROI to the end users. How does an outcome-focused philosophy accomplish this? What makes strong channel partners, and how can Esper help you win more business? Around the Nation: Join the 2U Tour in Austin or a city near you! #VARValue - Why is Esper the perfect partner for VARs that sell mobility and digital signage? On Our Radar Shiv - Edge AI & physical AI Dean - Friction-maxxing John - VR scents Keep in Touch! Email – nation@bluestarinc.com LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe Sponsored by: Esper Device Management Elo Backpack
