NUDGETALK ASIA

Author: OGILVY ASIA

Can Behavioral Science be good for your business? For the past 10 years, The Behavioral Science Practice of Ogilvy Consulting has proven time & again that indeed behavioral insights can lead to business growth, innovation and organizational transformation. The Ogilvy Consulting Behavioral Science Practice proudly presents NudgeTalk Asia. This show provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. Every episode will feature real business case studies and expert conversations to tell us how they are nudging customers in exciting new directions with the help of Behavioral Science. Join Ogilvy Consultings VP of Behavioral Science, Paolo Mercado as he and our guests explore opportunities for growth, innovation, and sustainability within the nuanced and fascinating world of Asian consumer behavior.
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Language: en

Genres: Business, Marketing, Science, Social Sciences

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Empowering Women and Fighting Sexism
Episode 6
Thursday, 15 December, 2022

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. For this episode, host Paolo Mercado is joined by Severine Vauleon, Global Brand Vice President of LUX, who’s spearheading a campaign to highlight the impact of casual sexism faced by women in their everyday lives. As a brand that champion’s women’s self-confidence, LUX has taken up the challenge to fight casual sexism head on, whether it be at work, at home or in society. Severine sits down with Paolo to speak about her work with LUX, their campaign to spotlight casual sexism, and how as one of Unilever's most progressive leaders, she is pivotal to transforming LUX into one of the world’s most used and best loved beauty brands. We hope you join us for this thoughtful episode of NudgeTalk Asia, presented by Ogilvy Consulting!Follow UsTwitter @OgilvyConsultFacebook @Ogilvy ConsultingLinkedIn @Ogilvy ConsultingPresented by Ogilvy Consultingwww.ogilvyconsulting.com