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Marketing Mavericks ShowAuthor: Marketing Mavericks Show
Insights into Digital Marketing & Growth Hacking and behind-the-scenes looks into our journey of building a SaaS start-up. We are sharing our learnings, knowledge and experience from running hundreds of digital marketing campaigns, covering topics like B2B Marketing, Growthhacking & Entrepreneurship. Hosted by the Co-Founders of LeadGen App Christopher Lier and Waseem Bashir Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Looks good, but does it convert? CRO Specialist James Canter - Marketing Mavericks Show #26
Episode 26
Sunday, 4 July, 2021
A lot of businesses have the belief that pretty websites sell more of their product or service. But does a website need to be optimized for the best visual appearance? No, says James Canter, Conversion Rate Optimization Specialist who's been in this field for more than 10 years. Working with e-commerce and B2B business on improving lead generation and sales from their websites, he always asked a critical question first: "Does it convert?" Conversion Rate Optimization (CRO) aims to improve the performance of websites, in terms of generated leads or sales. There are no set-in-stone rules on what makes a website convert better, which is why data and testing are so important. James shares his principle of optimizing websites in the e-commerce space as well as for service businesses. We chat about the use of quantitative testing, using methods like A/B testing. Also, James talks about the massive importance of qualitative data like surveys, polls and interview to hear more opinions on the website and buying experience. CRO evolved since James started in this industry more than 10 years ago. He takes an outlook into the future of CRO and the use of automation and artificial intelligence shaping testing and analysis. Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below! For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast Check out James' CRO agency Converted.co.uk
