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After the Shoot - A Photography PodcastAuthor: Aftershoot
*SEASON 2 OUT NOW!*Behind every photographer is a story. And on After the Shoot, we go behind the lens to uncover the stories of some of the biggest in the photography industry. So join your host Justin Benson (professional photographer & co-founder of Aftershoot) in this series of incredible conversations. New episodes drop twice a month on every other Wednesday! This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best. Get on the After the Shoot email list: https://aftershoot.com/podcast/ Language: en-us Genres: Arts, Business, Entrepreneurship, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Erika Lax on Attracting Your Dream Clients
Episode 6
Monday, 23 December, 2024
In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing business and creativity offer valuable lessons for photographers aiming to elevate their work while maintaining genuine happiness and passion for the craft.Key highlights include:Why niching down helps photographers find joy and fulfillment in their workThe importance of identifying and qualifying ideal clientsHow to confidently say 'no' and protect your creative integrityMarketing strategies that attract clients who align with your style and visionPricing insights to reflect the value of your workIf you're a photographer ready to refine your business, attract dream clients, and elevate your craft, this episode is packed with actionable tips and inspiration to help you grow.🎧 Tune in now and start your journey!Connect with Erika on Instagram: https://www.instagram.com/erikabiarnes/Visit their Website: https://victorlax.net/Send us a textGet on the After the Shoot email list: https://aftershoot.co/podcast📸 📸 📸This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.Try Aftershoot today: https://aftershoot.co/tryusConnect with us -YouTube: https://www.youtube.com/@aftershootInstagram: https://www.instagram.com/aftershootco/TikTok: https://www.tiktok.com/@aftershootcoX (formerly Twitter): https://twitter.com/aftershootco/Threads: https://www.threads.net/@aftershootcoFacebook page: https://www.facebook.com/aftershootco/Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
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