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Staying SoloAuthor: Maggie Patterson, BS-Free Business
Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show) Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Your Marketing Isn't Turning Into Clients in 2026
Sunday, 22 February, 2026
You've heard the phrase trust recession but what does it actually mean for your marketing in 2026? In this episode, we break down the research behind shifting buyer behaviour and why visibility alone no longer converts. If your marketing feels harder than it used to, this conversation will help you understand what's changed and how to adapt so your marketing earns trust, reduces buyer risk, and attracts the right clients. Topics discussed in this episode include: What the "trust recession" really means for service businesses. Why visibility and familiarity no longer convert like they used to. The biggest reasons marketing isn't turning into clients right now. How to build credibility and reduce buyer risk in your messaging. What's actually working in 2026: fewer platforms, clearer positioning, and intentional marketing systems. Sign up for the free Profitable & Preferred Summit. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo
