Staying Solo

Author: Maggie Patterson, BS-Free Business

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show)
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

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Becoming an Easy Yes in 2026
Sunday, 15 March, 2026

If potential clients keep saying "let me think about it," show interest but never follow through, or seem confused about what you actually do, your business may be missing what I'm calling Easy Yes Energy. In this episode, we're kicking off a new podcast series about making your service business easier for the right clients to confidently say yes to. I explain why today's skeptical market requires greater clarity than ever—and the subtle ways experienced service providers accidentally make their businesses harder to buy from. Topics discussed in this episode include: Why busy, skeptical buyers won't "figure out" how you help them, The concept of Easy Yes Energy and why it matters right now. Common signs your business is harder to say yes to than you think. Why prospects say "let me think about it" or never follow through. How confusing offers, educator-mode marketing, and unclear positioning hurt sales. What this new series will teach you about making your business easier to buy from. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please:. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo