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Soul & Science: Fast Forward Your Marketing MindJason Harris, co-founder and CEO of award-winning creative agency Mekanism, speaks with the top minds behind the brands you love about the balance between soul and science in marketing. Author: Mekanism and Jason Harris
In todays world how does a brand break through the noise and become iconic? Well, theres a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Lets fast forward our marketing minds on the Soul & Science Podcast.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism. Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop
Monday, 6 January, 2025
This week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved over a decade, how they turned personal challenges into groundbreaking products, and why community is at the heart of their mission to deliver happiness and wellness to all.What’s Inside:How Dustin and Maya’s entrepreneurial chemistry fuels their success.Lessons from launching Koia, a plant-based protein drink, and HappyPop, a mood-boosting energy beverage.Strategies for building community and creating culturally relevant brands.Insights into navigating the ever-changing CPG landscape.Memorable Moments:"Great partnerships are built on trust, adaptability, and a shared mission.""Happiness isn’t just a product—it’s a commitment to making lives better.""Community is earned, not demanded, and it’s essential for brand success."Brought to you by Mekanism.
