Travel Market Life

Author: Ryan Haynes

Hoteliers Voice, hosted by the ever-curious Ryan Haynes, is more than just a podcast; its an invitation into the heart of the worlds most beloved hotels. Through warm, candid conversations with hospitality leaders - we peel back the curtain on what it truly takes to deliver for todays guest. Celebrating the beautiful harmony between modern innovation and the timeless touch of a human hand - from front desk to back of house, discover how tools like AI, PMS and social media aren't just for efficiency - how to empower teams to create those noticeable touches turning simple stays into a lifelong memory. A soulful resource for anyone who believes that hospitality is art of delivering exceptional experiences.
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Language: en

Genres: Business, Management, Technology

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The risks of Impulse & Flash Sales with Jon Siberry
Monday, 7 September, 2026

Discounting gets heads in beds, but does it drive profitable growth? Does it deliver the right type of guests? What are the risks? In this episode, we sit down with Jon Siberry, Revenue Consultant for Z Hotels and Sarova Hotels, to uncover the real impact of flash sales and impulse buying in today’s hotel landscape.Jon breaks down what actually drives results versus what simply erodes your Average Daily Rate (ADR). Whether you're looking to fill sudden distressed inventory or test new market segments, this conversation provides a practical roadmap for executing flash campaigns without diluting your brand.In this episode, we discuss:What Works vs. What Doesn't: The exact conditions under which a flash campaign succeeds, and the common pitfalls that burn revenue.Impact on Rates & ADR: How to structure deep discounts without destroying your rate integrity or anchor pricing.The "Impulse" Guest Profile: Who actually books these deals, their lead times, and how their behavior differs from direct bookers.Ancillary Spend & RevPAR: Does a discounted rate lead to lower overall spend, or can on-property upselling make up the difference?Reviewing Performance: Key metrics beyond occupancy to evaluate whether a campaign was genuinely incremental or just cannibalized direct bookings.