Profiles in Prosperity

Stories and interviews about building business.

Author: Service Roundtable

Do you like stories about business? I do! Im endlessly fascinated by the creative and innovative strategies business people employ to build their businesses. I love the stories of how businesses were started, bought, sold, grown, failed, and the stories of pitfalls and advances. Theyre all interesting. As someone who runs a business and advises others who run businesses, I find the stories useful and informative as well as cautionary and inspirational.
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Language: en-us

Genres: Business, Careers, Investing

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165 - Christian Dunwoody - Scorpion
Tuesday, 30 September, 2025

In an age of rising customer acquisition costs and fast-changing digital tools, how can contractors stay competitive? In this episode of Profiles in Prosperity, David Heimer talks with Christian Dunwoody, Director of Business Growth at Scorpion. Christian shares how Scorpion partners with contractors to attract high-quality leads, optimize ad spend, and build brands that stand out in today's AI-driven marketplace. You'll learn: The biggest marketing challenges contractors face today. Why clean data and strong integrations are the key to better results. How brand equity lowers costs and strengthens customer loyalty. A real success story of a contractor who tripled their business. Whether you're just starting out or already scaling, this episode offers actionable insights to help you grow smarter.