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What's in a SongAuthor: Scarlet Keys
This is a weekly podcast about the craft of songwriting hosted by Berklee College of Music Professor Scarlet Keys. She takes deep dive into the craft, technique and art of songwriting in conversations with eminent songwriters, producers, and other creatives asking questions only a songwriting professor would ask so listeners can walk away inspired and armed with clear and actionable tools and techniques they can apply to their songwriting. Language: en-us Genres: Music, Music Commentary, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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From Buzz to Bond: Queen of PR Ariel Hyatt talks about how to create real fans
Monday, 11 August, 2025
Send us a textToday, Ariel Hyatt introduces the concept of the Three Communities every artist must understand: - **Ambient Fans** who are aware of you - **Engaged Fans** who pay attention and interact - **Superfans** who support, advocate, and stick with you over the long term.She talks about the power of the mailing list, gaining true fans and if you only have 10 min a day to market, how should you spend your time.To sign up for Scarlet's virtual Metaphor class:Monday Aug. 25th at 4:00 p.m. - 7:00 p.m. click here:https://www.eventbrite.com/e/1579585736459?aff=oddtdtcreatorAbout this week's guest:Since the dawn of the digital music age, Ariel has helped thousands of artists across allgenres and career stages navigate the confusing and ever-changing music business withgreater ease and efficiency. Her passion, expertise, and intuitive guidance make her atransformative force for musicians looking to accelerate their careers. Ariel’s greateststrengths lie in making what feels overwhelming and complicated seem easy and digestible,teaching, creating artist systems, and her relentless quest for learning.Ariel’s firsthand experience with creative struggles shapes her mission to support artists.Through her work as an author, podcaster, and course creator, she provides tools to helpmusicians thrive. “Growing a music career has a science to it, but no one-size-fits-all map—each artist’s path is their own.”Her commitment to educating artists has taken her to over 70 conferences in 13 countries,including SXSW, MONDO, Vivid Sydney, Hubspot Ignite, and Social Media Week NewYork. She has also toured Canada and Australia, teaching marketing masterclasses to artistsand created multiple courses for top music industry colleges and universities.She has written six books on PR, crowdfunding, and new media, including Music Success in9 Weeks, Cyber PR for Musicians, Social Media Tuneup, Crowdstart, and The Ultimate Guideto Music Publicity.To purchase Ariel's latest book "From Buzz to Bond":https://www.amazon.com/Buzz-Bond-Chasing-Lasting-Career/dp/0989521028/ref=sr_1_1?crid=22NAE6QT3T1O9&dib=eyJ2IjoiMSJ9.VFTjNuRgPLUT7N3qJGCJ0A.1BV3jiuiWdEXB0NWY2LobhOEdGy27dS1qRu9Xdg1ZtE&dib_tag=se&keywords=from+buzz+to+bond+ariel+hyatt&qid=1754959570&sprefix=from+buzz+to+bond%2Caps%2C126&sr=8-1On today's show I have PR expert Ariel Hyatt:The monthly membership:https://buymeacoffee.com/scarlet.keysScarlet's website:https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/CraScarlet's website: https://www.scarletkeys.comScarlet's instagram: https://www.instagram.com/scarletkeysofficial/To purchase Scarlet Keys' book "The Craft of Songwriting:https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1
