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Wizard of Ads Monday Morning MemoWeekly marketing advice by the world's highest paid ad writer, Roy H Williams. Author: Roy H. Williams
Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Time, the Place, the Person
Monday, 13 April, 2026
In the Kairos moment, you will find yourself in an unknown place.And a person will appear.This person is known among storytellers as “The Old Man in the Woods.”His job is to prepare you for all the challenges you will face on the next segment of your adventure.Mr. Miyagi was the Old Man in the Woods for Daniel LaRusso in the Karate Kid.Obi-Wan was Luke Skywalker’s first Old Man in the Woods, and Yoda was his second.Have you noticed how every James Bond movie begins with 007 visiting “Q”?“Q” is the armorer who supplies 007 with precisely the gadgets he will need to accomplish his next mission.“Q” is James Bond’s “Old Man in the Woods.”Luke chapter 4 tell us of how Jesus, immediately after his baptism, spent 40 days in the wilderness of Judea. When he emerged from that wilderness, he revealed himself to the world. Verse 14 of that chapter says, “Jesus returned to Galilee in the power of the Spirit, and news about him spread through the whole countryside.”Would it be fair to say that Jesus spent 40 days with the ultimate “Old Man in the Woods” prior to doing what he famously did?John bar Zebedee sat next to Jesus during The Last Supper. He was the only one of Jesus’ followers to witness the crucifixion. And was entrusted by Jesus – from the cross – to care for his mother, Mary, while He was away.John bar Zebedee, in chapter two of First John*, writes about the Three Stages of Life.He speaks of the Child, the Young Man, and the Old Man.I am writing to you, dear Children,because your sins have been forgivenon account of his name,and because you know the Father.I write to you, Young Men,because you are strong,and the word of God lives in you,and you have overcome the evil one.I am writing to you, Fathers,because you know Himwho is from the beginning.Because you know Himwho is from the beginning.Children spend a dozen or more years preparing to become the strong Young Men and strong Young Women who, full of zest and zeal and zip-a-dee-doo-dah, will face challenges, overcome difficulties, and leave their fingerprints on the world.And every one of them will need an advisor – an older and wiser friend – to counsel them, encourage them, and prepare them for what lies ahead.John bar Zebedee was not speaking of biological Fathers and Mothers when he wrote the letter that we call the book of First John.The people John calls “Fathers” are those who have already wandered the pathless forest and found their way to the other side.The people John calls “Fathers” are those who already “know.”The American Dream promises that when you have finished your journey and completed your task, you can recreate, luxuriate, and selfishly celebrate your success for the rest of your life.And that certainly remains an option, if it appeals to you. But I believe that it will not.I believe that you will choose to advise, encourage, and counsel the next generation who must blaze a new and different trail through a new and different wilderness than the one that you and I faced.I believe that you will find fulfillment in your occasional role as “The Old Man” or “The Old Woman” in the woods.Roy H. Williams*I consolidated and reorganized what you will find in chapter two of First John, but if you read it closely, I believe you will agree that my retelling is faithful to the message of that original text.
