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Wizard of Ads Monday Morning MemoWeekly marketing advice by the world's highest paid ad writer, Roy H Williams. Author: Roy H. Williams
Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Worldwide Anxiety Brings Local Opportunity
Monday, 2 February, 2026
WORLDWIDE ANXIETY:Do you find yourself wondering what is going to happen next?You are not the only person who has that question echoing in their mind. Billions of people are feeling this way around the world.Instability creates anxiety and uncertainty causes worry.That’s why the price of gold has been shooting upwards like a bottle rocket on the Fourth of July.The stock exchange is a short-term barometer of American investor confidence.The price of gold is a long-term barometer of the entire world’s confidence in the future.Gold was $265 an ounce in the year 2000.It had climbed to $1,185 an ounce by 2013 as people all over the world began to bicker at ever higher levels of intensity.Driven by concerns over the COVID-19 pandemic, the price of gold exceeded $2,000 an ounce for the first time in history on August 4, 2020.Gold climbed to more than $3,000 an ounce on March 14, 2025 as the world grew anxious about “trade war tensions” according to Business Insider.Just seven months later – on October 8, 2025 – gold exceeded $4,000 an ounce. Reuters said the reason was “geopolitical and economic uncertainty.”That was less than 4 months ago.At the time of this writing – Wednesday, January 28, 2026 – gold is at $5,565.40 per ounce.Did you realize that the price of gold has climbed from $3000/ounce to $5,565/ounce in less than 11 months?Instability creates anxiety and uncertainty causes worry.The price of gold rises as the world gets nervous and consumer confidence falls.Uncertain about the future, people are becoming increasingly hesitant to spend money.LOCAL OPPORTUNITY:When their sales volume falls below last year’s sales volume, the first reaction of most business owners is to blame the marketing team. Their second reaction is to reduce their advertising, lay off some people, and hunker down.This creates an amazing opportunity for courageous business owners to grow their market share. Your ads stand out when your competitors go silent.Selling is a transfer of confidence. When the customer doesn’t have confidence that today is the right day, or that your price is the right price, or that your company is the right company to trust, your only option is to transfer your confidence to them.When you have successfully transferred your confidence to your customer, they will know that today is the right day, your price is the right price, and your company is the company to trust.But this takes1. a convincing message2. rock-solid courage3. staying power.Do you have the financial staying power to win droves of new customers when margins are shrinking? More importantly, do you have the emotional staying power?I believe that 2026 will be a year of anxiety and opportunity. You can duck and cover, or you can reach upward and rise.You cannot change your circumstances, but you can change your actions.Will you shrink, or will you rise?Roy H. WilliamsHere’s a Little Tidbit of News for You: the wizard has been handsomely paid to appear in a new movie about the global economy and his book “Pendulum” that he wrote in 2012. That movie will be shown in movie theaters across America, but only to private audiences. Roy said to the producer,“The Pendulum of western society does NOT predict the economy. It predicts ONLY that society will fracture and social violence will escalate for a period of ten years as we approach the zenith of a ‘WE’, which happened in 2023. Then it will slowly subside for the next ten years....
