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Wizard of Ads Monday Morning MemoWeekly marketing advice by the world's highest paid ad writer, Roy H Williams. Author: Roy H. Williams
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Keep Your Eye on the Star You Have Chosen
Monday, 23 March, 2026
I have bumbled my way through life with a reasonable degree of success, I think.Especially when you consider the number of people who have patted me on my head and told me that I didn’t need to understand what they were talking about because they would happily, “do all of those difficult things” for me if I would just hand them the checkbook and the keys.I never did that, of course.Head-patters are always convinced that I am a fool-child from Oklahoma because I never bother with a written plan, a budget, or a timetable for major undertakings.But somehow, they always turn out okay.Here’s an example of what I’m talking about:When Pennie and I began filling 21 acres in Austin, Texas with large, complicated, and expensive buildings, I was asked at least once a day,“How long will it take to build all of this, and how much will it cost?”I always answered with the truth,“It will take as long as it takes, and it will cost what it costs.”That answer really alarmed people.I didn’t say it to be shocking or cute. I said it because I honestly didn’t know and I genuinely didn’t care.When you don’t borrow money, you can take as long as you want to do whatever you are doing. Rarely did Pennie and I have the money to do the things that we chose to do, but we knew that the money would find us.That attitude drove people crazy. They were absolutely certain that we would utterly fail because I didn’t have a detailed plan.I’m not suggesting that other people should reject written plans. Other people can do whatever they want.But so can I.Planning is somethingI have never hated,But I do believeit is overrated.I cannot,(but maybe you can)remember whenthere was a planthat let you sailthe river ofyour dreamwithoutchanging coursein mid-stream.Planning is areligion theoretical.Yes, I am certainlyspeaking heretical,but I am dependingupon your receptivitywhen I say that I preferEnergy and Activity.But now I am gettingahead of myselfwhich happens when youleave the plan on a shelfand rely on your Commitmentto an Outcome agreed-uponand not some soggy paperthat Circumstances peed upon.Commitment and Creativity.That’s my plan.Plus Energy and Activityand a frying panbecause a good breakfast,you will remember,is essential to Christmas Elvesin late December.Commitmentand Creativity.Energy and Activities.Keep your eyeon the star stationaryand do whateveryou think is necessary.And never forgetthat in your handyou carry a cast ironfrying pan.Roy H. WilliamsA Note from Indy Beagle: For those of you who are curious, @GreatWritersSeries and @TribalGospelhad a good week on Youtube. GreatWritersSeries climbed from 44,000 subscribers to more than 100,000. TribalGospel climed from 105,000 subscribers to more than half a million.I wonder what will happen next! Aroo. – IndyFauzia Burke generates visibility for her literary clients and their books. Her authors include Ken Blanchard, Daniel Silva, Jeffrey Archer, Alan Alda, Dean Koontz, S.C. Gwynne, and Brian Tracy. Fauzia could undoubtedly rest on her laurels, but ever since she launched her firm in 1995, she has continually updated and reinvented her methods.This week, she shares the story of her steep learning curve in applying AI to her existing processes, lessons that you can adapt, regardless of the business you are in. As Fauzia tells roving reporter Rotbart and his deputy, Maxwell, “AI will not replace professionals who know their craft, but the ones who learn to use AI will almost certainly outperform the ones who don’t.” Tune in and Win! At MondayMorningRadio.com
