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A Legacy of GenerosityAuthor: Leave a Legacy MN
Brought to you by Leave a Legacy MN, a committee of the Minnesota Gift Planning Association, the purpose of this podcast is provide professional development content for every fundraiser with special attention to planned and legacy giving. We do this by acting as a connector of expertise, people, and resources. Staff and volunteers will find this podcast to be a valuable professional development tool. Released twice a month, our interviews include people from small and large organizations, rural and metro, new to the field and seasoned experts... there's something here for everyone! Language: en Genres: Business, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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There Is No Neutral: The Science of Donor Decision-Making, with Cherian Koshy
Tuesday, 27 October, 2026
Every conversation, every piece of material, every interaction is moving a donor either closer to their gift or further away — there is no standing still. In this episode, recorded live at the 50th annual Minnesota Gift Planning Association conference at the Minneapolis Institute of Art, host Jeffrey Prottas of Nonprofit 360 Consulting sits down with plenary speaker Cherian Koshy. A Minnesota native who started his career knocking on doors in 1996, Cherian spent 30 years in nonprofits across arts, healthcare, education, and workforce development, built an AI platform for nonprofits that was acquired by iWave (now KindSight), and is the author of Neurogiving: The Science of Donor Decision Making.✨ In this episode, you’ll learn: Why charitable giving is an economically irrational decision — and what that means for how you have the conversation What “disintermediation” is, and how the gap between the donor and the gift has widened over three decades Why today’s donors aren’t just possibly more knowledgeable than you — they’re objectively more knowledgeable Why the ask is not the moment of decision, but the validation of a decision already made Which “gates” have to open before a donor says yesHow to keep a donor out of “the threat zone” when a planned giving conversation asks them to contemplate their own mortality What AI genuinely does better than we ever did — and the one thing it can never do🎧 Listen in for a conversation about where the science of decision-making meets the art of the human relationship — and why the fundraisers who thrive in this era will be the ones who know how to listen.Key Topics/Themes: Donor psychology, neurogiving, planned giving, decision-making science, disintermediation, AI in fundraising, donor stewardship, transactional vs. transformational relationships, trust and values, bequest retention, the ask, gift officer trainingResources:cheriankoshy.comBrisk Walk — MGPA’s planned giving foundations trainingKindSight (formerly iWave)Nonprofit 360 Consulting
