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The Dealer PlaybookAuthor: Michael Cirillo
The Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, youll gain the tools and confidence to excel in a rapidly evolving market.Join thousands of listeners every week who trust The Dealer Playbook as their go-to resource for career growth and dealership success. Subscribe now and unlock the secrets to staying ahead in the fast-paced world of retail automotive. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 656 - Avoid This Mistake, Unlock Customer Loyalty, with Christine Mitchell
Thursday, 17 April, 2025
In this episode, my guest is Christine Mitchell—aka The Car Lady— founder of The Car Lady Canada, and we talk about what it really takes to build dealership loyalty, elevate women in automotive, and create a culture that actually sticks.Christine’s been in the car business since she was 16—and what started as a gig in the lube lane turned into a national movement that’s helping dealers across the country retain customers and talent.We talk about:Why most “women in automotive” conversations are missing the mark—and what needs to happen insteadThe real ROI behind Know Your Car Night (87% retention)How to create dealership culture that isn’t just pizza Fridays but real leadership from the ground upThe surprising power of post-sale follow-up that doesn’t involve a birthday email or another push notificationWhy empowering the receptionist might be the smartest move you make this yearChristine dropped a line that really stuck with me:“The diamonds are in your store. You just have to harvest them.”If you’ve ever said “we want to improve our culture” or “we need more loyalty” or “we want more women on our team”—this is your playbook.It’s not about checking boxes. It’s about building something better—together. - - -This Episode's SponsorFlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
