Boom Your Biz

Author: Sonya McIntyre-Reid

Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.
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Language: en-au

Genres: Business, Marketing

Contact email: Get it

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The way the cookie crumbl's
Episode 130
Monday, 7 October, 2024

Have you been following along with the pop-up Crumbl saga on tiktok? The US cookie company with 5.9 million instagram followers had a pop-up last Sunday in Bondi. Each cookie was an eye-watering $17.50. But not all was what it seemed with reports coming out that the cookies were purchased by fans in the US then ferried back to Australia in their carry on luggage. Is there more to this story and how were we all duped?