Boom Your Biz

Author: Sonya McIntyre-Reid

Welcome to the Boom Your Biz Podcast! A podcast for the movers, the shakers, and even bigger action takers in business. I'm your host, Sonya McIntyre-Reid, and each week I'll be exploring the question of 'what really makes businesses and organisations thrive?' I'm on a mission to educate, empower and inspire business owners and myself along the way.
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Language: en-au

Genres: Business, Marketing

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Building Trust in an AI-Driven World Part #4: Marketing in the age of AI
Episode 136
Tuesday, 25 November, 2025

Building Trust in an AI-Driven WorldPart #4: Marketing in the age of AIAI can find your business but can it trust you enough to recommend you?In this episode of Boom Your Biz, Sonya McIntyre-Reid breaks down the new trust signals that influence both AI algorithms and human decision-making. You’ll learn how consistency, authenticity, social proof and human presence now shape your visibility in AI-driven search results, and why your tone and story matter more than ever.Listen to find out how to build trust that gets you chosen, not just seen.As AI becomes a discovery and decision-making tool, trust has become the most powerful marketing asset you have. It’s no longer enough to simply appear in search results. Your business needs to look reliable, credible and human enough for both people and AI to recommend you.In this episode of Boom Your Biz, Sonya McIntyre-Reid unpacks the modern anatomy of trust and how AI evaluates credibility across your entire digital footprint. You’ll learn why consistency matters more than keywords, which authenticity signals AI now prioritises, and how transparency, expertise and real human presence influence whether your brand is surfaced or skipped.Sonya shares practical examples from her work with service-based businesses, explores the rise of “synthetic trust” (AI-generated content that looks polished but lacks substance), and explains how to keep your tone and expertise at the centre of your marketing — even while using AI for scale.If you want your business to be discoverable, believable and recommendable in the age of AI-driven search, this episode is essential listening.Connect with SonyaInstagram: @sonyamcintyrereid https://www.instagram.com/sonyamcintyrereid/Linchpin Digital website: linchpindigital.com.auLinchpin Digital on Instagram: @linchpin.digital https://www.instagram.com/linchpin.digital/Connect with me on LinkedIn: search “Sonya McIntyre-Reid”