Membership World Podcast

Author: membershipworld

Membership expert Gordon Glenister meets industry leaders, to exchange tips and ideas to help you grow your membership organisation.
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Language: en

Genres: Business, Marketing

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Member Advocacy and the Importance of Associations Leveraging their Members
Episode 31
Thursday, 8 January, 2026

In this episode of the Membership World podcast, Gordon Glenister speaks with Caroline Larissey, CEO of the National Hair & Beauty Federation, the UK’s largest organisation representing the hairdressing and beauty sector, with a proud history spanning almost 87 years. Caroline reflects on the NHBF’s pivotal role during the pandemic, including its place on the Government taskforce, helping salons reopen safely while securing vital support for businesses. She highlights how the sector’s return was about far more than haircuts and treatments – salons are social hubs and a cornerstone of many high streets. The conversation explores the power of member advocacy, including the NHBF’s Respect Our Sector campaign, encouraging members to engage MPs and champion the industry. Caroline also discusses the NHBF’s Top 100 Influencer Index, celebrating professional excellence across hair and beauty and amplifying member influence both online and at major industry exhibitions.