Six Figure Flower Farming

Author: Jenny Marks

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.
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Language: en

Genres: Arts, Business, Entrepreneurship, Visual Arts

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76: Making anything profitable with Greg from Understory Farm
Sunday, 16 November, 2025

Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episode is a blueprint for efficiency, communication, and profitability.Follow Greg on Instagram: @understoryfarmCheck out Understory Farm online: www.understoryfarmvermont.comDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com