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Business By DesignAuthor: Stuart Wemyss & Mena Abraham
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.businessbydesignpodcast.com Language: en-au Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 200: Referral engine framework: Buy attention, earn advocacy
Episode 88
Tuesday, 6 October, 2026
Send us Fan MailYour happiest clients are often your best source of new business, yet most owners leave referrals to chance. Mena and I walk through a referral engine framework: earn advocacy first, ask at the right moment, and make the introduction low risk.You can buy attention, but you have to earn advocacy. Fyre Festival's influencer spend couldn't cover for a promise it never deliveredThe right time to ask is straight after a client acknowledges the value they've received. Swap "do you know anyone?" for a question tied to the specific problem you just solvedReferring is risky for the client, so position introductions as a no-obligation second opinion, make the process simple, and commit to treating every referral with the same respectIf you're working out how to get consistent leads for your business, start with the clients you've already delighted. A pricing strategy for small business that protects margin funds the experience people talk about, while discounting trains clients to wait for a saleChapters00:00 - Why customer advocacy needs a system 02:10 - Buying attention vs earning advocacy: Fyre Festival 04:32 - The right moment to ask for a referral 07:24 - A better question than "do you know anyone?" 09:46 - Why referrals feel risky, and how to reduce that risk 14:34 - Pricing power and the advocacy flywheel 18:10 - Five questions to test your advocacy system 21:22 - Our 200th episode, and what's next: the Engine pillarReferencesEp 199: Why are your best customers quietly leaving? Ep 198: Trust is the real thing your customer is buying Ep 197: Pricing is a system, not a sticker Ep 196: Pricing strategy: are you a price maker or a price taker? If this episode resonated with you, please leave a rating on your favourite podcast platform. It helps us reach more incredible listeners like you. Thank you for being a part of the journey! Click here to subscribe to our weekly email. Work with Mena & Stuart's team: At ProSolution Private Clients we encourage clients to adopt a holistic and evidence-based approach when making financial decisions. Visit our website. Follow us: Stuart: Twitter/X and LinkedIn. Mena: LinkedInIMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.
