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Human Centric is the New BlackAuthor: Jack Fussell
Do you want people to know who you are and why they should buy from you? Marketing and reputation are vital to gaining attention and getting people to engage. If you're ready to move beyond the norm and grow your business and build your brand then this Podcast is for you! Each week Brand Strategist Jack Fussell helps you grow your business by developing human-centric marketing and reputation. Language: en Genres: Business, Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Chobani Way: Focused on the How and Why
Wednesday, 7 February, 2018
We're talking about one of my favorite brands, Chobani. How does a company start in 2005....in a world dominated by big brands go from 0% marketshare to 52% in 5 years? They started by not only focusing on their "what" they also pressed into the "how" and the "why". This is a company that truly lives out their values. They not only create a great product but they also differentiate themselves around trust and values. They apply their values to everything they do both internally and externally. Like Chobani says "the how matters!" The Podcast is a production of Tolke a branding/marketing and strategy consulting firm in Atlanta, GA. Ready to get started? Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co
