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Tales From the BeatAuthor: Ed Garsten
I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories. Language: en-us Genres: News, News Commentary Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Tales From the Beat Episode 129 Rendezvous Robotics CMO Kim Jennett
Episode 129
Tuesday, 18 November, 2025
Ed Garsten's guest is longtime PR pro/marketer and current chief marketing officer at Rendezvous Robotics Kim Jennett. They discuss how Kim turned a single release into its own news cycle, how she works with influencers to build coverage, her approach to pitching reporters and of course, how she uses AI.
