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Tales From the BeatAuthor: Ed Garsten
I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll speak with significant figures in PR and news on today's media issues along with best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories. Language: en-us Genres: News, News Commentary Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Tales From the Beat Episode 148: Strategic Global Media's Scott Merritt, Dwain Schenck
Episode 148
Monday, 5 October, 2026
In episode 148 of Tales From the Beat, Strategic Global Media founder and CEO Scott Merritt and partner Dwain Schenck tackle divisive issues with host/journalist Ed Garsten that include who is a journalist and what is the toughest and most misunderstood job in PR. They also bat around the effects of AI in story pitching and Ed reveals a boo boo he made when he hopped over to corporate PR from journalism.
