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Tales From the BeatAuthor: Ed Garsten
I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories. Language: en-us Genres: News, News Commentary Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Tales From the Beat Episode 136
Episode 136
Monday, 6 April, 2026
After a career that spanned more than two decades at CNN and years as an independent producer, David Bernknopf found himself looking for work and found it running an investigative unit at a TV operation in Alaska. He wrote a novel informed by his experiences in the 49th state that's humorous but also takes on serious journalistic issues. He discusses "Two Years on Another Planet...or is it Alaska," the issues he encountered, plus the state of journalism and CNN with former CNN colleague and podcast host Ed Garsten.
