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The Party in the Back Podcast on Gameops.comAuthor: Jon Cudo
If Sports Marketing was a mullet hairdo this podcast covers 'The Party in the Back'.We'll let someone else do the data, analytics, spreadsheets and budgets... Were talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways.Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.With host Jon Cudo and a cast of thousands. Language: en Genres: Sports Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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August 2026 Party in the Back Podcast - Chad Howell from Roscoe Marketing
Episode 8
Monday, 27 July, 2026
The line between game presentation and social media has never been thinner. The best moments inside an arena no longer end when the final horn sounds, they continue to spread across the internet long after the final horn. In this episode of Party in the Back, we're joined by Chad Howell, founder of ROSCOE Marketing, to explore what makes content travel and what sports entertainment professionals can learn from the people who study social media for a living.Chad has built a reputation by looking beyond trends and viral videos to understand why certain moments connect while thousands of others are forgotten. Rather than chasing algorithms, he focuses on the emotional and creative ingredients that earn attention: surprise, joy, relatability, authenticity, and human connection. Together, we'll dig into the psychology behind shareable content, the difference between creating one viral hit versus consistently producing memorable moments.Great game presentation and great social content are built on many of the same fundamentals: surprise, emotion, clarity, authenticity, and creating moments people can't wait to tell someone else about. We'll discuss how game presentation teams can use the same creative triggers that fuel viral content to design promotions, contests, and fan interactions. It's a conversation full of practical ideas, fresh perspectives, and actionable takeaways for anyone looking to create experiences that leave a lasting impression.
