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Motorsport SponsorshipAuthor: Belinda Riseley
Whether youre a driver chasing your first sponsor, a parent supporting your childs motorsport dreams, or a team looking to grow your commercial partnerships, this podcast is your trusted roadmap. Each week, we deliver real-world sponsorship strategies, expert interviews, actionable tips, and proven methods to help you secure funding, build your brand, and create lasting motorsport sponsorhip relationships. Language: en Genres: Education, How To, Sports Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sponsorship V's Social Media
Friday, 5 September, 2025
In this episode of the Motorsport Coaching Podcast, host Belinda Riseley dives into one of the most frequently asked questions from racers: how should you split your time between sponsorship and social media? Belinda shares her straightforward rule of thumb—dedicating 2-4 hours each week to sponsorship strategies and 1-2 hours to social media content. With practical advice, she emphasizes that quality and consistency matter far more than simply clocking hours. Belinda unpacks why a proactive, organized sponsorship strategy is crucial, not just for finding sponsors but also for maintaining and growing those relationships over time. From keeping detailed spreadsheets of sponsor interactions to updating proposals based on feedback, she provides actionable tips that listeners can start applying immediately. She also addresses the role of social media, explaining how partners will almost always check your online presence—so having separate, professional racing accounts is key to making a strong impression. Listeners will walk away with clear guidance on batching their social media content, tracking progress, and building an effective off-track brand that supports their on-track goals. As always, Belinda encourages racers to take advantage of her free resources, including a sponsorship checklist and a social media audit, to help self-assess and level up their approach. This episode is packed with practical insight to help you maximize your motorsport potential, both online and in your sponsor relationships. Free Sponsorship Checklist here. Free Social Media Audit here.
