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Fitness Business Podcast: Leadership, Innovation, and ProfitAuthor: Justin Tamsett Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Gyms Are Making Money From HYROX – with Douglas Roos & Cindy Kempton (S7 E3)
Episode 3
Thursday, 15 October, 2026
HYROX has exploded globally, but how can gym owners turn the rise of fitness racing into actual revenue, stronger retention and new members? Douglas Roos, co-founder of LifeLab in Stockholm, and Cindy Kempton, founder of Life and Soul Health and Fitness Clubs in Australia, share two very different approaches to making HYROX work commercially inside a fitness business. From paid HYROX training programs and simulation events to equipment investment, community building and member upgrades, they reveal what is driving results in their clubs. You'll also hear why fitness racing gives members a new purpose to train, how to make HYROX more inclusive across ages and fitness levels, and why finding passionate HYROX champions inside your gym could be key to making the program stick. Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents How Hyrox is Helping Gyms Grow Revenue with Andrew Sugarman: https://fitnessbusinesspodcast.com/s6-e1-how-hyrox-is-helping-gyms-grow-revenue-retention-memberships/ Timestamps (00:00) Turning HYROX Into Revenue (03:23) HYROX at LifeLab (06:44) Pricing the HYROX Experience (08:02) HYROX as a Lead Generator (09:36) Building Community Through HYROX (12:15) Why Fitness Racing Is Growing (20:15) HYROX at Life & Soul (24:02) Measuring the ROI of HYROX (32:12) Finding Your HYROX Champions (36:02) Engaging Members Over 50 Douglas Roos, LifeLab Website: https://www.lifelab.se/LinkedIn: https://www.linkedin.com/in/douglasroos/ Instagram: https://www.instagram.com/doggeroos/ Cindy Kempton, Life and Soul Health and Fitness Clubs Website: https://lifeandsoul.com.au/GOTSOUL RETREATS: https://lifeandsoul.com.au/gotsoulretreats The Yard Gym: https://www.theyardgym.com.au Thank you to the partners who support The Fitness Business Podcast: BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/ Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/ Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-us NetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.com EGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us About Our Guests Douglas Roos is co-founder of LifeLab in Stockholm, Sweden, and a lifelong entrepreneur who has founded or been involved with more than 25 companies across media, technology, iGaming, eSports, property and fitness. His entrepreneurial career includes five successful exits and one IPO. A dedicated athlete and HYROX competitor, Douglas has qualified for the HYROX World Championships in each of the past two years. Douglas Roos - PGI LifeLab combines HYROX and hybrid training with strength, conditioning, recovery and open-gym facilities, and Douglas is also behind Hybrid X, a fitness racing competition designed around movements that can be trained in gyms. Cindy Kempton is the founder of Life and Soul Health and Fitness Clubs and GOTSOUL Retreats. With more than 35 years in health and wellness, Cindy worked internationally before returning to Western Australia and opening the first Life and Soul club in Karratha in 2006. She and her husband Peter have since expanded the business across Australia, introduced F45 franchises and launched The Yard Gym. Life and Soul Cindy is also an active HYROX competitor and the driving force behind Squad 50, a growing community encouraging people over 50 to stay active, connected and purposeful through movement.
