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SaaS InsiderAuthor: Shira Abel
SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business. Hosted by Shira Abel, founder of Hunter & Bard. We fix how enterprise buyers see you. Positioning, messaging, and marketing strategy for B2B tech selling six-figure deals. Est. 2011. The show is archived. The current thinking lives at hunterandbard.com/resources/blog. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
Episode 93
Tuesday, 9 January, 2018
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? About Naomi Assaraf -Naomi Assaraf is co-founder and Chief Marketing Officer of cloudHQ, a profitable tech startup that makes Gmail productivity tools for clients like Uber, Autodesk, and CapitalOne. In the past two years at cloudHQ, she increased user acquisition by a factor of seven. -Assaraf specificializes in growth and is especially passionate about the process of growing startups to their profitability stage. -She has founded three companies since her first one at age 17 and mentors other startups on growth. -Assaraf is also a global keynote speaker and blog contributor for the Huffington Post. Her most current interests revolve around artificial intelligence and mixed reality. Key Takeaways: -One of the biggest problems marketers face is establishing their target base: Once you do this, it is easy to engage them with ads or keywords. -Decide what to produce based on existing products with high user levels and low satisfaction rates. -Learn from your customers: They provide useful feedback on who they are and how they are using your products. -A self-motivated and inspired team is a must for achieving growth and success with your product or service. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in Public Relations and design – helping SaaS companies develop mindshare. It's also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
