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Marketing Happy HourAuthor: Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesnt have to be overwhelming. Dont go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insightsall served with a mix of inspiration and support to keep you thriving. Learn more: https://www.marketinghappyhr.com/ Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Raisin Bran Owned the Super Bowl After a 15-Year Hiatus | JP Severin of WK Kellogg Co
Thursday, 19 February, 2026
After more than a decade away from the Big Game, WK Kellogg Co’s Raisin Bran made a historic—and hilarious—return for Super Bowl LX. Cassie is joined by JP Severin, Brand Manager at WK Kellogg Co, to pull back the curtain on the "Will Shat" campaign. Starring the legendary William Shatner, the campaign tackled America’s "fiber gap" by blending sci-fi nostalgia with irreverent bathroom humor. JP breaks down the decision to forgo a traditional national linear buy in favor of a tactical, streaming-first approach on Peacock and NFL+, and explains how the brand used "staged" paparazzi stunts to build organic hype weeks before kickoff. Key Takeaways:// Why Raisin Bran chose the Super Bowl's massive scale to address the fact that 95% of Americans are fiber-deficient—turning a "boring" health stat into a high-stakes marketing mission.// How humor, wordplay, and a 94-year-old icon were used to destigmatize gut health and make fiber an accessible, talkable topic for a broad audience.// The data-driven "why" behind prioritizing Peacock, NBC Sports, and NFL+ over a traditional national TV spot to reach a younger, digitally-native demographic.// A look at the VaynerMedia-led "pap walks" that put William Shatner in the news cycle weeks before the ad aired, proving that the Super Bowl is now an "ecosystem of screens."// How a massive company like WK Kellogg Co remains agile enough to execute social-first stunts that feel authentic and timely.// JP’s advice for Millennial and Gen Z marketers on the one "non-textbook" skill required to manage iconic household names in 2026.Connect with JP: LinkedInWatch the Campaign: YouTube____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join the MHH Collective: Join nowGet the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
