Dots. | Podcast of Paul Syng

Author: Paul Syng

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut, destiny, life, karma, whatever." Steve Jobs
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Language: en

Genres: Arts, Design

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#32 Mike Grinberg — From Audience Engagement to Clients: Unpacking the Trust Gap for Consultants
Episode 32
Friday, 5 September, 2025

Mike Grinberg is passionate about meaningful engagement and the power of a clear narrative. Rather than just posting for the sake of attention, Mike believes that every message—whether humorous or insightful—should support a bigger purpose and encourage others to see their challenges in a new light. For Mike, it’s not about being everywhere all at once, but about building trust and bringing a strong point of view that truly resonates. Otherwise, as he says, you risk becoming just another voice in the noise—unless, of course, your calling is to be a comedian.__DOTS PODCAST ON ALL PLATFORMSYouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5OSpotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269 Podcasters: https://podcasters.spotify.com/pod/show/paulsyng__GRAB YOUR CEO CLARITY STARTER KIT http://claritytoscale.bizREAD PLATONIC BLOGhttps://paulsyng.com/blog/NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.com__SPEAKER LINKSHost, Paul Syng:https://x.com/paulsynghttps://www.linkedin.com/in/paulsyng/Guest, Mike Grinberghttps://www.linkedin.com/in/mikegrinberg/__CHAPTERS0:00 - 8:45: The Hook: De-Risking Boutiques Against Giants8:45 - 17:32: The Trust Void: Why Engagement Fails Pipelines17:32 - 28:05: Market Diagnostics: Align Growth with Reality28:05 - 45:09: Sales Gravity: Questions, No's, and Proxy Busting45:09 - 59:24: IP as Moat: From Nested Dolls to Bait-and-Switch Traps59:24 - 1:20:18: Thought Leadership Unmasked: Outcomes Over Polish1:20:18 - 1:39:31: The Missing Bridge: Awareness to Paid Work1:39:31 - 1:56:35: Outreach Alchemy: Lurkers, IP Demos, and Reach Rules1:56:35 - 2:01:31: Core Close: De-Risking for Challengers + Parenthood Paradox