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Denim DudesDenim Dudes is known for its unique community of denim experts, enthusiasts and aficionados. Author: Amy Leverton
Denim Dudes is known for its unique community of denim experts, enthusiasts and aficionados. In this podcast series, we interview some of the most influential and passionate people in the business. If you work in the industry and want answers and insights into todays pain-points and emerging trends or if you simply love jeanswear and want to learn and connect, this is the place for you. Language: en-us Genres: Arts, Design, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Michael Williams: Brand V’s B/S
Episode 3
Thursday, 7 May, 2020
Our recent collaboration with the wonderful guys at Project trade show and their Blue Room initiative enabled us to address some of the big themes effecting the denim industry right now: sustainability, story-telling, marketing, social media and the definition of premium. In this episode we talk to Michael Williams of Paul & Williams and A Continuous Lean about the future of marketing: as the control switch is being flipped to Gen Z, how do brands shift their marketing strategies to remain relevant in a noisy world?
