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Death To Vanilla Podcast | Content Marketing & InnovationAuthor: Steven Burkhart
In a world where 702k hours of video gets uploaded every day to Youtube you can't afford to make content that doesn't stand out. Courageously create, boldy innovate, experiment. Death To Vanilla Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Accountability Gap: Why Most RevOps Systems Fail (& How to Make Yours Succeed) w/ Katarina Lujic
Episode 7
Tuesday, 3 June, 2025
In this episode of "The Death of Vanilla Podcast," host Stephen Burkhart sits down with Katarina, a revenue operations expert who recently launched her own consulting firm after years in Silicon Valley startups. Discover how she's helping SaaS startups implement enterprise-level revenue strategies without the enterprise-level costs.Katarina shares her journey from immigrant to tech startup veteran to founder, and explains her unique approach to RevOps that includes bringing product teams into the revenue conversation—a game-changing perspective most early-stage companies miss. Learn why your accounting and CRM should tell the same story, how to identify which 20% of efforts will give you 80% of results, and why she focuses on delivering "painkillers" that solve immediate problems before introducing "vitamins" for long-term growth.The conversation explores surprising insights about LinkedIn's effectiveness for B2B lead generation (it's where 100% of her clients come from!), why authentic networking still matters, and her biggest revelation since launching: RevOps systems are completely useless without a culture of accountability. If you're a founder looking to accelerate revenue growth, avoid costly mistakes, and make data-driven decisions about your product roadmap, this episode offers practical strategies you can implement immediately.Connect with Katarina on Linkedin: https://www.linkedin.com/in/katarina-lujic-advisor/Reach out to him on Linkedin https://www.linkedin.com/in/stevenburkhart/or by email Steven@stevenburkhart.comBurkhart Creative AgencyHttp://www.burkhartcreativeagency.comSpotlight Socialhttp://www.thespotlightsocial.com
