Agents of Change | B2B Agencies Best Practices

Author: Leadtail Studios

Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

AI vs SEO: The New Rules of Content, Search & Visibility
Thursday, 7 August, 2025

AI is changing how SEO works—and fast. In this episode of Agents of Change, Danielle O’Neil sits down with Nick Fraunfelder, CEO of Sure Oak, to unpack how AI tools like ChatGPT, Grok, and Gemini are reshaping how we approach content, search, and organic discovery.They explore why traditional SEO tactics are no longer enough, how organic social is now feeding AI models, and what marketers need to know to stay visible in this next phase of digital marketing.👀 Whether you're a CMO, a social media strategist, or a paid ads expert looking to pivot, this conversation offers clear, actionable advice for competing in an AI-powered search environment.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 – AI Can’t Write Poetry00:31 – Meet Nick Fraunfelder02:16 – SEO Is Back04:58 – SEO Meets Social08:26 – What AI Wants11:36 – Google vs AI Search15:08 – The Gated Content Debate19:59 – SEO in Regulated Industries21:38 – B2B SEO Advice22:57 – Missed Opportunities in Marketing#b2bmarketing #b2b