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Thinking Out LoudAuthor: CTAM
The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with todays media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing. Language: en Genres: Business, Marketing, TV & Film Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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$200 Billion Stolen. Trusted Brands Fight Back and say ByeScammer.
Episode 62
Friday, 22 May, 2026
The FTC estimates fraud drained as much as $200 billion from the U.S. economy in 2024 alone. And the content and connectivity industry is squarely in the crosshairs. CTAM President & CEO Vicki Lins sits down with Kathy Stokes from AARP's Fraud Prevention and head of the AARP Fraud Watch Network to explore how organized crime syndicates, AI tools, and fake celebrity impersonations are targeting consumers right through the brands they trust. The conversation covers the psychology behind why scams work, the real cost to businesses, and how CTAM's ByeScammer initiative is equipping the industry to fight back together.
