The Growth Agenda - Sales & Marketing Podcast

Author: Kvadrant Consulting

Where will growth come from? It's an old question that increasingly needs new answers. Buyer behaviour is changing, buyers self-educate more than ever, and many traditional sales and marketing tactics are under pressure. This podcast is for sales, growth, and marketing professionals looking for smarter, more practical ways to grow. Hosted by sales & marketing nerds from Kvadrant Consulting - a growth-focused management consultancy from Copenhagen and part of the Elixirr Group, we explore the full sales and marketing spectrum together with commercial leaders and internal experts. We talk about what actually works, what doesn't, and where growth really comes from in practice. Happy listening and looking forward to putting growth on the agenda.
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Language: en

Genres: Business, Management

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#51 – Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine – Six Levers for Profitable Growth
Episode 51
Friday, 26 June, 2026

Winning new customers isn't the only path to growth. In this episode, Simon Bøge and Mikkel Bach-Andersen explore why many B2B companies overlook one of their biggest commercial opportunities: the customers they already have. Based on their latest whitepaper, The Existing Customer Goldmine, they discuss six practical levers for unlocking more value from your existing customer base. They cover: • Why customer profitability is often more concentrated than companies realise • How weak pricing discipline creates hidden revenue leakage • Why simple customer segmentation often beats complex models • Allocating commercial resources where they create the most value • How AI can help improve customer management at scale • Building the commercial discipline needed to sustain profitable growth If you're looking to improve growth, margins, and customer profitability without relying solely on winning new business, this episode offers a practical framework for getting started. 📄 Download The Existing Customer Goldmine or reach out to Simon Bøge or Mikkel Bach-Andersen to continue the conversation.