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The Growth Agenda - Sales & Marketing PodcastAuthor: Kvadrant Consulting
"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast". Language: da Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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# 41 - Mikkel & Martin: Rethinking Account Management: From Static Plans to Dynamic Client Partnerships
Friday, 15 November, 2024
In this episode, Mikkel Bach-Andersen, Senior Partner, and Martin Mariussen, Partner, discuss the evolution of account management, shifting from static annual plans to dynamic, monthly engagement models. They examine common pitfalls, like misallocating resources and overinvesting in smaller accounts, and emphasize the skills needed for key account managers to become orchestrators rather than lone operators. Packed with practical advice, this episode is a must-listen for sales leaders and account managers looking to build stronger customer relationships, optimize account plans, and take on the "playmaker" role crucial for navigating complex, multi-stakeholder accounts. We hope you enjoy today's episode!
