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MELISSA BLASER & NOELLE ROTH: GOVERNESS / THE VOICE IN YOUR STORY / “FOOD WITHOUT THE F*CKERY”
Episode 48
Monday, 17 November, 2025
This week I had the pleasure of chatting with Melissa & Noelle from Governess. We dove into the fascinating world of consumer product goods (CPG), exploring their journey, the critical role of brand voice, and how design shapes impactful brands. We also tackled the challenges and opportunities within the CPG space, discussed AI's influence on copywriting, and highlighted the power of storytelling in brand building.Melissa BlaserFounder, Chief Creative OfficerMelissa spent 17 years at ad agencies TBWAChiatDay, David&Goliath, and Crispin Porter + Bogusky writing campaigns for Old Navy, Pepsi, Gap, and Sephora before founding Governess in 2018 to work directly with CPG brand founders. She started as a messaging agency and has since built brands for Clio Snacks, Kopari Beauty, Diana’s Bananas, and Joon Foods. She’s an award-winning copywriter who’s language-obsessed and unapologetically biased toward brave brands. Melissa leads the Governess writers room and brings strong opinions about exclamation points and copy toolkits founders swear by.Noelle RothHead of DesignNoelle has 12+ years of experience designing brands across food, beauty, and services. She started her career at Pentagram and Mullen, then moved into restaurant branding in Chicago at Grip before transitioning into CPG food and beverage branding in Los Angeles with Governess. Her work has won two 1st place Dieline Awards and featured in “top pick” roundups across multiple categories. She specializes in creating packaging systems that scale across product lines and stand out on shelf. Her approach combines strategic thinking with design excellence, ensuring packaging doesn’t just look good—it performs.Governess Website – https://www.wearegoverness.comInstagram @wearegoverness – https://www.instagram.com/wearegovernessMelissa Blaser Email – melissa@wearegoverness.comNoelle Roth Email – noelle@wearegoverness.comBrand Mentions from the Episode:June Pistachios – www.eatjoonfoods.comKelsey’s Brownie Bites – www.kelsiskitchen.comRealm Snacks – www.realmfoods.comDOT Foods – https://www.dotfoods.comClio Snacks – https://www.cliosnacks.comListen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.YouTube - https://lnkd.in/gQM3S5mr Spotify - https://lnkd.in/g_5kFXieApple Podcast - https://apple.co/41RoTm4Pandora - https://lnkd.in/gS-wu_YJFollow Jeff:YouTube: https://youtube.com/@FellIntoFoodLinkedin: linkedin.com/company/fell-into-foodInstagram: http://instagram.com/fell_into_foodFacebook: https://facebook.com/fellintofoodFellintoFood.com
