IMS Insights Podcast

Author: IMS Legal Strategies

IMS Legal Strategies delivers consultative trial and expert services for the most influential attorneys and global firms. Each episode features timely discussions with prominent guests including Big Law leaders and litigators, in-house counsel, top experts, trial consultants, jury researchers, legal industry reporters, and the most influential voices in the litigation community. We delve into the pressing issues, latest trends, and notable cases at the intersection of innovation, law, policy, tech, and business. More at imslegal.com.
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Signal, Not Noise: The Economics of Better Trial Decisions | Episode 97
Episode 97
Tuesday, 3 November, 2026

What if your trial team could see how jurors respond to your case while the research is still underway? In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg leads a discussion with Senior Director of Jury Consulting Chris Dominic, Trial Consultant Michelle Cooper, JD, and Principal Consultant Julia Fadzeyeva of Forrester Consulting. They discuss a commissioned Total Economic Impact™ study of The Advantage®, IMS’s interactive juror insights application that provides trial teams with immediate visibility into jury research data. Listen now to explore: How real-time juror feedback lets you adjust trial strategy while the research is still underway How spotting juror confusion during mock trials helps you fix graphics before trial How seeing the same data as your consultants, in the room or remotely, keeps your whole team aligned How live research builds client confidence in your trial plan How associates in the room learn faster and bring those lessons to future matters What drove $1.75 million in quantified benefits in the Forrester study, and why that is only half the story Ideal for trial attorneys investing in jury research, this episode shows how live data paired with experienced jury consultants turns faster findings into better trial decisions. Watch the original LinkedIn Live recording here: https://www.linkedin.com/events/imselevate-signal-notnoise-thee7520469312722083841/theater/ Read the full Forrester TEI study: The Total Economic Impact™ Experience The Advantage® and request a demo today: https://imslegal.com/services/the-advantage IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.