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EnergEthic - Climate Justice and Energy TransitionClimate Justice and the Energy Transition Author: Marine Cornelis
At Energ'Ethic, we're not just talking about change: we're driving it. A first-of-its-kind podcast, our host, Marine Cornelis, invites the heroes and leaders of the sustainability movement. We dive into real stories, from innovative energy solutions to creating smart, inclusive communities and cities - always putting people at the centre. We need to break boundaries and foster a diversity of viewpoints to build resilient energy and climate transition strategies that serve humanity. Listen to: - Hear inspiring personal stories and unique perspectives. - Discover solutions in energy and climate justice. - Connect with a passionate community driving sustainable change. Support Energ'Ethic and amplify your impact. Partner with us to reach an engaged audience committed to a sustainable future. Ready to Make a Difference? Listen, subscribe, and join us in turning conversations into actions for a just and sustainable world. Hosted by Ausha. See ausha.co/privacy-policy for more information. Language: en Genres: Science, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your Flat Called. It Wants a Battery - Ashley Grealish, Windfall Energy
Monday, 6 April, 2026
Half of European households live in flats or rented homes. For a decade, the clean energy transition has passed them by — smart tariffs assume an EV, rooftop solar assumes a roof, home batteries assume a wall you can drill into. Ashley Grealish has spent his career on exactly this structural gap: first at Bboxx, building pay-as-you-go solar for half a million homes in rural East Africa; then at ev.energy, scaling smart EV charging while pushing it beyond premium vehicles; now at Windfall Energy, with a 2.5 kWh plug-in battery that arrives overnight, plugs into a standard socket, and does the rest itself.What this episode coversSystem design over product design. At Bboxx, the team realised that importing a standard television into an off-grid kit didn't work — the power draw was too high. The solution was to rethink everything: low-power 12V appliances, right-sized panels, circular lead-acid battery recovery. The same logic is inside the Windfall battery: don't adapt the user to the system. Redesign the system around the user.Affordability as architecture. Bboxx started at $400 upfront and couldn't reach most of the people it was built for. The shift to pay-as-you-go unlocked scale. Windfall is at the same first stage — £1,000 on pre-order, with a clear ambition toward zero upfront cost through energy supplier partnerships and, potentially, the UK Warm Homes Discount.Desirability is not optional. Ashley filled his flat with test batteries from the European market. One arrived at 45 kg on a crate. Others had loud fans and permanent blue indicator lights. None were designed to be lived with. His conclusion: a product no one wants in their home will not reach the people who need it most.Organisations mentioned: Bboxx · e.quinox (Imperial College) · GemFair · ev.energy · Windfall Energy · Warm Homes Discount (UK)Marine Cornelis is the founder of Next Energy Consumer, a policy consultancy working on energy poverty, consumer rights, and housing at EU level. If you are working on a related mandate or research question, you can reach her at contact@nextenergyconsumer.eu Energ' Ethic goes out every other week.Keep up to date with new episodes straight from your inboxReach out to Marine Cornelis via BlueSky or LinkedInMusic: I Need You Here - KamariusEdition: Podcast Media Factory Support Energ'Ethic on Patreon© Next Energy Consumer, 2026Hosted on Ausha. See ausha.co/privacy-policy for more information.
