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Community Creators with Shana LynnAuthor: Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, Ill teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksIve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and whats working now in the community space.Youll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You wont want to miss an episode! Subscribe now and lets get started! Show notes & more: https://ShanaLynn.com Language: en Genres: Business, Courses, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Your Marketing is Sabotaging Your Retention Efforts
Tuesday, 24 March, 2026
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re a membership owner doing all the “right” things for retention - systems in place, onboarding mapped out, training completed - but your churn is still high, this episode is for you.In this highlight conversation with Melinda Cohen, they unpack the one thing that quietly sabotages retention efforts and it has nothing to do with retention strategies themselves. It’s about motivation, onboarding, and how marketing can’t stop once someone joins your program.In this episode, you’ll learn:Why strong retention systems still fail without sustained motivationThe real reason onboarding is so critical (hint: it’s about capitalizing on momentum)How the Progress Wheel helps members reconnect with purpose and see forward motionWhy extrinsic motivation (rewards, gamification) backfires over timeHow to use your original marketing language inside your membershipWhy members falling off is normal—and how to normalize getting back on trackRetention doesn’t improve when you push harder - it improves when you reconnect members to why they joined in the first place. Motivation and action must move together, and your job is to make that next step feel simple, doable, and worth it.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
