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Women in The Coaching ArenaHelping compassionate coaches to grow their coaching businesses with practical and emotional tools so that more brilliant coaches build brilliant coaching businesses Author: Joanna Lott
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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157 | PR isn't just for big brands - with Lucy Werner
Episode 157
Wednesday, 18 February, 2026
PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.Timestamps[00:00] Why PR isn’t about big brands[04:12] What hyping yourself actually means[10:35] Building your PR foundations[18:40] Pitching with clarity and confidence[26:15] Relationships over quick wins[34:50] PR, income streams and long-term growth[42:10] Staying human in an AI-heavy worldThis episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.Choose one place this month where you’ll share your story clearly and let the right opportunities find you.Useful LinksJo’s Guest Speaker: Lucy Werner, founder of HypeYourselfLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
