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Women in The Coaching ArenaHelping compassionate coaches to grow their coaching businesses with practical and emotional tools so that more brilliant coaches build brilliant coaching businesses Author: Joanna Lott
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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162 | The Hidden Work Behind a Fully Booked Coaching Diary.
Episode 162
Thursday, 26 March, 2026
The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.Timestamps:[00:00] The real question behind “how much marketing?”[01:00] Why coaching and business are two different things[02:00] What marketing actually includes[03:00] A 20-hour week breakdown[04:00] Reframing marketing as part of your mission[05:00] Curating your LinkedIn feed[06:00] Changing beliefs through your contentPowerful quote from the episode:“Visibility creates opportunities.” - Jo LottToday, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
