The WARC Podcast

Author: WARC

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the worlds leading authority on marketing effectiveness.
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How Netflix became an advertising behemoth
Episode 422
Tuesday, 24 February, 2026

Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition of Warner Bros. Discovery to new ventures in podcasts, gaming and live events. WARC subscribers can access the full report 'Platform Insights: Netflix' report on WARC.com here