The WARC Podcast

Author: WARC

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the worlds leading authority on marketing effectiveness.
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Language: en

Genres: Business, Marketing

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How brand equity drives growth
Thursday, 27 February, 2025

WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing.WARC Members get the full report ⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also ⁠get the full report here⁠.