Real Estate Success: The Whissel Way

Author: Whissel Realty Group

Join us as we dive deep into the art of making more money, effortlessly integrating cutting-edge technology, and transforming your systems into unstoppable profit machines. Hosted by industry expert Kyle Whissel and his head of marketing Bryan Koci, this podcast is your go-to resource for invaluable tips, strategies, and insider knowledge that will take your career to unprecedented heights. Visit TheWhisselWay.com to get even more information, access exclusive resources, and connect with like-minded professionals who are committed to taking their real estate businesses to the next level.
Be a guest on this podcast

Language: en

Genres: Business, Entrepreneurship, Management

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Scripts That Don’t Suck (And Actually Convert)
Episode 340
Thursday, 28 August, 2025

In this episode of Real Estate Success: The Whissel Way, hosts Tad Murroughs and Bryan Koci dive deep into the art and science of real estate phone scripts. Tad shares his unique perspective as someone who transitioned from being an agent to an Inside Sales Associate (ISA), explaining how consistency and psychology make the difference when working leads. The discussion covers everything from how to open a call, frame conversations, uncover client motivation, handle objections, and confidently ask for the appointment. Agents will walk away with proven frameworks, actionable scripts, and a mindset shift that makes prospecting less intimidating and far more effective. 💡 3 Key Takeaways Open With Familiarity & Purpose – Use the lead’s name early, introduce yourself clearly, and explain why you’re calling to build instant trust and reduce resistance. Motivation Drives Everything – Always uncover what’s truly motivating a client; this insight lets you frame solutions, overcome objections, and close with confidence. Follow-Up With Specificity – Never end a call vaguely. Always set the next step, give a clear timeline, and follow through—this builds trust and keeps leads engaged.