Business Of Social

Author: David Brickley

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We've had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.
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Language: en

Genres: Business, Management, Sports

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The #1 NFL Team on Social is…
Episode 137
Monday, 16 March, 2026

NFL teams generated over $1.5B in social value last season. But most teams still are not capitalizing on the content that actually drives engagement, reach, and sponsorship revenue. In this episode, David Brickley sits down with Dan LaTorraca, Head of Marketing at Zoomph and former NFL and NHL team executive, to break down the biggest trends from the 2025 NFL Social Media Report. You'll learn: • Why YouTube Shorts generated the most social value in the NFL • Why Instagram still dominates total engagement • Why mic'd up moments consistently outperform highlight clips • Why teams are leaving sponsorship revenue on the table • How social data is now influencing team valuations and ownership investments If you work in sports, sponsorship, or digital media, this episode shows exactly where the next wave of social growth is coming from. Download the full 2025 NFL Social Media Report: https://zoomph.com/2025-nfl-social-media-performance-report-stn-digital-x-zoomph/ 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley