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The BodyQ App PodcastAuthor: The BodyQ App Podcast
This is the BodyQ App Podcast, the podcast for all things related to e-commerce automation, personalization and scaling Its powered by the BodyQ App, a personalization Software as a service app for apparel e-commerce companies, that helps decrease product return rates and improve customer loyalty metrics. To get the app on your clothing e-commerce site, be sure to visit us at bodyqapp.com. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to e-Compete: Using Branding and Licensing Strategically
Friday, 29 November, 2019
How to e-Compete: Using Branding and Licensing Strategically For this episode, we aim to focus on the benefits of brand development, in particular, how brand licensing can be used as a strategic advantage in e-commerce. Guest Speaker: Patrice Sosoo For Patrice, business and creativity go hand in hand. A branding and creative executive who works in New York City, Patrice has over 10 years of experience at some of your favorite brands such as American Express, ELLE magazine, InStyle and leading a luxury practice at Digital Brand Architects (DBA). At DBA, she developed digitally groundbreaking activations for Gucci, St. Regis Hotels and 7 For All Mankind. Patrice is currently the Vice President of Brand Development at Dotdash where is responsible for developing products and overseeing the licensing program for the digital publishing company. At home, you’ll find Patrice head over heels in love with her college sweetheart turned husband, Kalvin, and their two toddlers, Kingsley and Céline.
