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Gearheads n' GasolineAuthor: Barry Alt & Annette Bauer
The Gearheads n Gasoline Podcast will be bringing you engaging, lighthearted yet informative conversations with market-leading Shop Owners, Shop Employees, and Automotive Enthusiasts from the Aftermarket, Restoration, Performance, and Racing Industries.Our hosts are Barry Alt with Motorhead Digital and Annette Bauer with Annette Bauer Creative.Well be exploring the journey of our guests, uncovering their achievements, challenges, and even failures, that were the driving forces behind their success!Whether youre joining us as a shop owner, an aspiring shop owner, racer, professional, creative or hardcore enthusiast - this podcast will be your pit stop for insightful discussions with influential figures from the automotive industry.Our goal is to entertain and educate listeners with real-life stories, lessons learned, and practical advice you can use.Gearheads n Gasoline - Fueling Your Success Language: en-us Genres: Automotive, Business, Leisure, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Leading The Way with Melanie Hellwig White from Hellwig Suspension | S2 E14
Episode 14
Tuesday, 30 December, 2025
Send us a textSupported by:➡️ Red Line Synthetic Oil: https://www.redlineoil.com➡️ AMD: https://www.autometaldirect.com➡️ POWERtube TV: https://watchpowertubetv.comIn this episode of the Gearheads and Gasoline Podcast, hosts Barry Alt and Annette Bauer welcome Melanie Hellwig White, CEO of Hellwig Products and Chair of the SEMA Board of Directors, to share her journey in the automotive industry, the importance of balancing legacy with innovation, and the challenges of being a female leader in a male-dominated field. She discusses the role of SEMA in shaping the industry's future, the significance of influencers and social media in marketing, and the value of family connections in maintaining balance in life. Melanie emphasizes the need for the automotive community to advocate for itself and represent the industry positively.Key Takeaways:Balancing legacy and innovation is crucial for Hellwig's futureThe automotive industry must adapt to changing market trendsBeing a female CEO comes with unique challenges and opportunitiesSEMA plays a vital role in advocating for the automotive industryInfluencers can significantly impact marketing strategiesThe importance of government advocacy for the automotive sectorAuthenticity in marketing is key to connecting with consumersGuest Bio:Melanie White is known throughout the aftermarket as a proven leader for both her own business accomplishments and her dedication to the industry. Hailing from a founding SEMA-member company that has exhibited since the very first SEMA Show in 1967 at Dodger Stadium in Los Angeles, she represents the fourth generation to join the family business established by her great-grandfather in 1946.White started in Hellwig’s sales department cold calling 18 years ago, working her way up to vice president before ultimately becoming the company’s first female CEO. And earned her woman owned certification status in 2023.In fact, White’s involvement with the association has included membership in six SEMA councils and networks. In addition to earning several service awards from her council groups, she was among SEMA News’ first roster of “35 Under 35” young and rising talents in 2012. She was named SEMA Person of the Year in 2018, and awarded SEMA’s Businesswoman of the Year award in 2017. White also served as chair of the Truck and Off-Road Alliance (TORA) and has been an outspoken industry advocate, participating in Washington, D.C., Rallies and joining other SEMA members on international business-development trips. She currently serves as the Chair of the SEMA Board of Directors. Guest:mwhite@hellwigproducts.comhttps://www.hellwigproducts.comhttps://www.facebook.com/hellwigproductshttps://www.instagram.com/hellwig_productshttps://www.linkedin.com/in/melaniehellwigwhitehttps://www.youtube.com/@HellwigProductsHosts:Barry Alt, Motorhead Digital https://www.motorheaddigital.com Annette Bauer, Annette Bauer Creative https://www.annettebauercreative.com Don’t miss an episode from Gearheads n’ Gasoline! https://www.facebook.com/GearheadsNGasoline https://www.instagram.com/gearheadsngasoline https://www.linkedin.com/company/gearheadsngasoline https://www.youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
