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Gearheads n' GasolineAuthor: Barry Alt & Annette Bauer
The Gearheads n Gasoline Podcast will be bringing you engaging, lighthearted yet informative conversations with market-leading Shop Owners, Shop Employees, and Automotive Enthusiasts from the Aftermarket, Restoration, Performance, and Racing Industries.Our hosts are Barry Alt with Motorhead Digital and Annette Bauer with Annette Bauer Creative.Well be exploring the journey of our guests, uncovering their achievements, challenges, and even failures, that were the driving forces behind their success!Whether youre joining us as a shop owner, an aspiring shop owner, racer, professional, creative or hardcore enthusiast - this podcast will be your pit stop for insightful discussions with influential figures from the automotive industry.Our goal is to entertain and educate listeners with real-life stories, lessons learned, and practical advice you can use.Gearheads n Gasoline - Fueling Your Success Language: en-us Genres: Automotive, Business, Leisure, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Driven Intention with Katie Abraham from IRONMAN 4X4 | S2 E15
Episode 15
Thursday, 22 January, 2026
Send us a textSupported by:➡️ Red Line Synthetic Oil: https://www.redlineoil.com/➡️ AMD: https://www.autometaldirect.com/➡️ POWERtube TV: https://watchpowertubetv.com/In this episode of the Gearheads n’ Gasoline podcast, hosts Barry Alt and Annette Bauer welcome Katie Abraham, Director of Marketing for Ironman 4x4 North America. The conversation explores Katie's journey into the automotive industry, her experiences in the Rebell Rally, and the importance of networking and volunteering in building a successful career. The discussion highlights the importance of being intentional in career choices and of showing up in the industry to create opportunities. In this engaging conversation, Katie Abraham shares her experiences navigating the challenges of the Rebel Rally, her transition into a marketing leadership role, and the dynamics of agency life. She emphasizes the importance of education and instruction in the four-wheel drive community, balancing personal aspirations with family life, and the significance of kindness in business interactions. The discussion highlights her passion for off-roading, the need for setting standards in instruction, and the personal growth that comes from helping others.Takeaways:Volunteering and networking are crucial for career development.Showing up at events can lead to unexpected opportunitiesKatie emphasizes the importance of being present and engaged in the communityKatie's background in restaurant management helped shape her work ethicThe Rebell Rally offers a unique experience for participants to challenge themselvesThe automotive community is supportive and encourages collaborationMarketing is complex and not always straightforward.The automotive industry fosters genuine connections among its membersAgency life can be mentally taxing and requires strong relationshipsExperience can outweigh formal education in career advancementInvesting in education can empower others and foster communitySetting standards in instruction can enhance safety and effectivenessKindness in business can lead to better relationships and outcomesPersonal growth often comes from helping others succeedGuest Bio:With over a decade in the off-road world, Katherine Abraham is the Director of Marketing for Ironman 4x4 North America, a seasoned 4WD trainer, and a three-time Rebelle Rally competitor preparing for her fourth. Her expertise spans technical driving, adventure instruction, and brand leadership. Katherine is also a keynote speaker who blends off-road methodology with business leadership and personal growth. Known for her authenticity, precision, and grit, she’s built a reputation as a trusted voice helping people perform at their highest level—behind the wheel and beyond it. Guest:https://www.facebook.com/abeskatiehttps://www.instagram.com/wildkatieabeshttps://www.linkedin.com/in/katherine-abraham-b4506580Hosts:Barry Alt, Motorhead Digital https://www.motorheaddigital.com Annette Bauer, Annette Bauer Creative https://www.annettebauercreative.com Don’t miss an episode from Gearheads n’ Gasoline! https://www.facebook.com/GearheadsNGasoline https://www.instagram.com/gearheadsngasoline https://www.linkedin.com/company/gearheadsngasoline https://www.youtube.com/@GearheadsNGasoline You can reach us at gngoperations@motorheaddigital.com
