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Business ElevatedAuthor: Utah Governor's Office of Economic Opportunity
The Business Elevated podcast discusses what it's like to live, work, and recreate in the great state of Utah from the perspective of the state's business, nonprofit, and government leaders. Since 2019, it has included the state's critical economic development topics, the day's pressing issues, and timely conversations with industry-leading guest experts. The Business Elevated podcast is a production of the Utah Governor's Office of Economic Opportunity. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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237. Jason Christensen — Whipping Up Delicious Protein Bars
Friday, 3 October, 2025
In this episode, Jason Christensen, co-founder of the Utah-based protein bar company Blue Unicorn, discusses his entrepreneurial journey, which began with a summer sales job. He and his partner, Dr. Luke Tolley, formed the company after creating a unique, plant-based protein bar that is also nut-free, gluten-free, and tastes like a treat. The company manufactures its bars in Springville, Utah, and sells them online and through local retailers like Good Earth Markets and, soon, Harmon's. Christensen believes that a sense of accountability and a "can-do" spirit are key to entrepreneurial success, and he credits Utah's supportive business community with fostering this environment.
