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Turning Point: Founder Journeys from Grit to GloryAuthor: Blaine Bertsch
Turning Point dives into the moments that define the entrepreneurial journey. Each episode features candid conversations with founders who share the real stories behind building their businessesfrom early struggles and setbacks to breakthroughs and success.Hosted by Blaine Bertsch, the show uncovers the raw, behind-the-scenes experiences that rarely make the headlines. Guests reflect on the hard lessons, tough decisions, and pivotal moments that shaped their paths as entrepreneurs.Whether you're a seasoned founder or just starting out, Turning Point offers honest insight, shared struggles, and inspiration from those whove lived itso you can navigate your own journey with perspective and grit.Turning Point is Produced by Dryrun: Forecasting Software for the Office of the CFOLearn more at https://dryrun.com Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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James Oliver of Atlas Bars: From College Startup to Multi-Million Dollar Nutrition Brand
Episode 83
Wednesday, 5 November, 2025
In this episode of Turning Point, Blaine Bertsch talks with James Oliver, founder and CEO of Atlas Bars, about how he turned a college project into a thriving nutrition brand. James shares his journey from selling Cutco knives and mowing lawns to bootstrapping a seven-figure company built on clean ingredients, high protein, and zero sugar. He opens up about limiting risk, learning by doing, and why success comes from relentless execution—not just a good idea.This conversation dives deep into the realities of entrepreneurship: managing cash flow, scaling lean, overcoming false peaks, and the mental resilience needed to survive the long game. James also shares insights on brand building, knowing your customer, and why delayed gratification is the secret weapon of successful founders.If you’ve ever wondered how to grow a product-based business from nothing, this episode is packed with real-world lessons on risk management, focus, and grit.Subscribe to Turning Point for more inspiring founder stories, and visit Dryrun.com to discover how our cash flow forecasting software helps finance teams plan with clarity, accuracy, and efficiency.#entrepreneurship #startupstory #foundermindset #businessgrowth #healthfoodListen on your favorite podcast network or at turningpoint.buzzsprout.comLearn more Atlas Bars at https://atlasbars.com/Connect with James Oliver at linkedin.com/in/jamesxoliverWatch on YouTube: https://youtu.be/GXC-1MCDwHgMaster the Future of Your Finances. From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act. dryrun.com
