 |
The Near MemoAuthor: Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm. Language: en-us Genres: Business, Marketing, News, Tech News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Surviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local Marketing
Episode 21
Thursday, 27 March, 2025
Send us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should be cautious when making changes to their listings.•The importance of managing Google Business Profiles is highlighted.•Only a small percentage of businesses actively manage their reviews.•Building a brand independent of Google is crucial for success.•Social media is a primary channel for customer engagement amongst SMBS.•AI traffic is not a substitute for traditional search traffic.•Google's strategy is to retain users by integrating AI into search.01:36 Update: Google Suspensions/Reverification Fix and Backlog 05:36 The Rise of AI Overviews in Local Search11:27 Navigating the Future of Google and AI16:56 Marketing Strategies in a Changing LandscapeSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
