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Brand StoriesBehind every great brand is a great story... Author: Jola Piesakowska
What on earth is a brand story? It's important. Why? I'm Jola and for over 30 years I've worked in TV branding and sponsorship, created ad campaigns, video content and corporate films. In each podcast I make a call to a brand storyteller - a business owner, a branding expert, an influencer or a marketing executive - and ask them to share their brand story. What's your brand story, how do you develop it and how do you take charge of it? Now tune in... Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Business, Design Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What exactly is a brand story?
Episode 1
Tuesday, 7 July, 2020
Hi, I’m Jola welcome to the first episode of Brand Stories, a series of conversations with brand storytellers. I’ve got some great guests, from creative directors, brand design consultants to marketing strategists and business owners. Today on Zoom I met Nick Jackson MD at Springetts Brand Design. We talk about their brand story, their work with Weetabix, Happy Eggs and Monty BoJangles. Nick's thoughts and interaction with brands – large and small from start ups to multinationals. And together we try to get to the bottom of what exactly is a brand story, how it works, how to work with it and how it connects with people.Springetts are creators of Brand Love an award-winning, independent brand design consultancy www.springetts.co.uk.Born in lockdown this podcast was recorded on Zoom. To get your voice heard contact me, Jola, at jola@saltandpepper.productions Hosted on Acast. See acast.com/privacy for more information.
