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Tourism Hub Podcast with Despina KaratziasAuthor: Institute of Excellence (Tourism & Small Business)
Do you live and love tourism? Want to build and grow your tourism business and career? Tourism Hub will provide inspiration and education that will empower and ignite your excellence. Each week, I, your host, Despina Karatzias, will share insights and journeys of entrepreneurs and leaders in tourism. Our main aim is to learn proven strategies in tourism, digital marketing and social media and everything in between together to inspire YOUR excellence. Subscribe now and ignite your tourism excellence today. If you want to help ignite the tourism industry with a message of excellence Subscribe on iTunes (http://apple.co/2cbmgVx) and stay connected with special experience maker interviews, insights and inspiration to grow your tourism business and career. Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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062 │ Revolutionising Regional Tourism Marketing with Hannah Statham
Episode 62
Wednesday, 15 January, 2025
In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively. Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does. As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah's enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts. 00:41 - Meet Hannah Satham 01:53 - Insights on Low-Fidelity Video Creation 06:49 - Using Phones for Stunning Content 07:12 - Hannah’s Evolution in Client Support 10:12 - Delivering Content Quickly 14:00 - LinkedIn Engagement Insights 14:41 - What Sets the Australian Regional Tourism Convention Apart 20:42 - Content Creation Discussions 22:46 - Starting with Social Media for Builders Connect with Hannah Statham: Website: Media Mortar LinkedIn: Hannah Statham Instagram: @mediamortar Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!
