PCMA Convene Podcast

Since 1986, Convene has been delivering award-winning content that helps event professionals plan and execute innovative and successful events.

Author: PCMA Convene Magazine

Since 1986, Convene has been delivering award-winning content that helps event professionals plan and execute innovative and successful events. Join the Convene editors as we dive into the latest topics of interest to and some flying under the radar of the business events community.
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Language: en

Genres: Business, Business News, Management, News

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Convene Series: Rethinking Sponsorships and Exhibitions with Sean Soth and Dan Cole: Building ROI, Trust, and Value in 2026
Episode 5
Thursday, 4 December, 2025

This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more.Sponsorship and exhibition models are evolving fast — and the old “pay-to-play” mindset no longer cuts it. In this episode, Sean Soth, President at Hi-Fidelity Group, Inc., and Dan Cole, Sr. Director, Exposition Sales at AVIXA’s InfoComm, share how event professionals can meet sponsors’ rising ROI expectations, design bespoke activations, and strengthen long-term partnerships through data, collaboration, and trust.Follow Convene:LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/Music: Inspirational Cinematic Piano with Orchestra