Circularity.fm

Understanding, building and managing circular business models

Author: Patrick Hypscher

Circularity.fm is the podcast about understanding, building and managing circular business models. Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.
Be a guest on this podcast

Language: en

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

The Commercial benefits: Using recyclates in Washing Machines by V-ZUG
Episode 83
Monday, 26 January, 2026

How do you identify and act on the biggest levers in your environmental footprint? In this episode, Marcel Niederberger, Head of Sustainability, and Marc Vetterli, Sustainability Expert in Engineering, explain how V-ZUG used life cycle assessment to discover that material intensity (and not just energy efficiency) drives environmental impact in home appliances. What you'll hear in this episode: • Why it is essential to carry on life-cycle assessments of all products. • The development process behind high-quality recycled ABS for visible white panels in washing machines and dryers, and its scalability. • V-ZUG's self-imposed CO2 penalty that funds fundamental research and early-stage circular projects. The episode also explores practical implementation topics, including closing material loops with suppliers, designing for reuse across product generations, and building competitive advantage. This episode concludes the "Recycled Plastics for Premium Brands" series, sponsored by HolyPoly. The series focused on the practicalities of using technical recyclates in long-lasting, high quality products.