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Marketing For GoodAuthor: Juntos Marketing
What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise with you in quick and digestible segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good. Language: en Genres: Business, Management, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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EP 16 | Breaking The Mould: The NFP Group Model
Episode 16
Wednesday, 18 March, 2026
In this episode of Marketing for Good, we speak with PeopleKind Group CEO Mark Fitzpatrick about cultivating a cohesive work culture and leading a business with a unique organisational model. PeopleKind is the parent company of seven subsidiaries that provide services across housing, disability services, justice, allied health, child protection and out of home care. Mark discussed the values that bind these seven organisations, including compassion, resilience and courage. He reflected on his role as a Group CEO and shared the guiding principles that govern his approach to leadership: “For me, it's around creating environments that people can thrive,” Mark said. Together, we explore: How collaboration strengthens an organisation’s impact on its stakeholders The role of core values to anchor multiple organisations under one entity The challenges and benefits of implementing collaborative models across different businesses Lessons from Mark’s experience as a Group CEO that can empower business leaders It is an enlightening conversation for anyone interested in learning how to manage multiple teams while maintaining a cohesive company culture.
