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Marketing For GoodAuthor: Juntos Marketing
What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise with you in quick and digestible segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good. Language: en Genres: Business, Management, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 17 | Scaling Falls Prevention Through Research and Innovation with Dr Rik Dawson
Monday, 30 March, 2026
In this episode of the Marketing for Good podcast, we spoke to geriatric physiotherapist, researcher and entrepreneur Dr Rik Dawson about reducing the risk of falls among older people. Rik created TopUp, an evidence-based online exercise program developed through research led by the Institute for Musculoskeletal Health, to help older people maintain strength, balance and independence. Rik shared the reason why he launched the program and the value of co-design when implementing the program. Together, we explored: The importance of having a win-win mindset in business The challenges of instigating behaviour change in patients How marketing can enhance the visibility and uptake of a program The greatest opportunities for access to physiotherapy for older Australians It’s an exciting conversation for business leaders looking for insights on working with multidisciplinary teams and using marketing to further promote their projects. Learn more about TopUp here: https://www.topupexercise.com.au/ Explore how Juntos can support you here: https://www.juntosmarketing.com.au/
