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Designing Tomorrow: Creative Strategies for Social ImpactAuthor: Eric Ressler
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential. Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category. Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today. Watch on YouTube or listen to new episodes each Tuesday. Lets design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/Designing Tomorrow is a registered trademark of Design By Cosmic, Inc. Language: en-us Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Episode 99
Tuesday, 28 July, 2026
Nonprofit leaders want more people to see their work, but almost none of them want to be the one posting about it. Saralynn Finn and I dig into what changes once you get past that resistance: story stems, a repeatable format for turning an ordinary moment into a post worth reading, and the difference between posting out of obligation and posting because something actually needs saying.Saralynn brings a nonprofit CEO's 90-day LinkedIn experiment into it, and I bring my own inconsistent posting habits. This is a second conversation, picking up where an earlier episode on visibility left off.Episode Highlights: [00:04:00] Story stems: the copy-meme format built for LinkedIn posts [00:10:00] Madeleine Ballard's 90-day LinkedIn pilot, and what it actually delivered [00:16:00] Eric's own LinkedIn burnout, and what caused it [00:23:00] Personal pages vs. brand pages: where ideas actually travel [00:29:00] Authenticity, sanitized brand voice, and what political campaigns already figured out [00:34:00] Why LinkedIn rewards patience: posts take three weeks to peakNotable Quotes: Saralynn Finn [00:06:25]: "Story stems, posts with familiar patterns, get three times the engagement of posts that don't have a story stem." Saralynn Finn [00:33:20]: "This humility does not require invisibility." Eric Ressler [00:16:05]: "I'm feeling a little burnt out by LinkedIn right now, and it's my own fault."Resources & Links:Community Health Impact Coalition — https://joinchic.org/Dr. Madeleine Ballard — https://www.linkedin.com/in/madeleineballard/The Sidebar — https://theside.bar/Saralynn Finn — guest's site and consulting practice.Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday.→ Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.comListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.comThank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
